art direction, identity design, brand awareness,
illustration, project management, photography
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Bonti Tote Bag
This tote bag is made in collaboration with Reused Remade, who were thoughtfully handpicked by me to be the producer because of their business vision. All textile used is of high quality reused hotel textile, that would otherwise have been thrown away.
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The tote bag's purpose is to be an environmental friendly option instead of disposable bags, and spread Bonti's brand awareness as well as message.
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"Raising a cool future" stands for two meanings; the first one, in how Bonti wants to engage with its consumers to raise confident, kind individuals.
It also stands for how by using this tote bag, the consumer helps contributing to a greener planet.
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The pattern on the bag was inspired by Bonti's graphic identity. The organic dots symbolize the female body, and how flexible it is during and after pregnancy. Hence, I decided to name this pattern "The mother and the child", the big dots representing the mother and the smaller dots
the child.





