About
Hey there! I'm Alexandra, a bubbly multidisciplinary art director and designer with an eye for details that brighten everyday life. I Have experience from design agencies, advertising agencies (B2B and B2C), and in-house marketing. Hardworking, dedicated, and detail oriented. I have an understanding for several processeses and how to target different audiences by my experience of working with various marketing strategies; through brand identity, promotional events, advertisement, and campaigns.
I enjoy working together with people and sharing ideas - that's the best way to let an idea flourish. My creativity is nurtured by all things that I see, do, and experience. For every project that I work on, I always learn something new, which is a big reason for why I love what I do.
I have over six years of experience effectively leading projects from conception to completion.
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Scroll down to see how I work!
Contact
Services
My services include these areas, but
are not excluded to other requests.
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brand identity​
brand development
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marketing
advertisement
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motion design
strategic planning
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retouching
UX & wireframes
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styling
illustration
Process
1. Research & observation
Get to know the brand, competition, and the product itself. Study the topic. Strong knowledge provides fuel for thorough ideas and solutions. In this stage, target audience, core values, brand mission, and vision are established.
3. Application
When stage two is approved, the idea is presented more visually, in the form of sketches. A combination of stage one and stage two produce the outcome of stage three.
2. Brainstorm
Based on the insights from the research, an overall idea and creative direction is evolved. A red thread is set based on strategy and design. Moodboards are presented showing the tonality, based on core values and brand mission. A concept is born.
4. Showtime
The sketches are brought to life, this is the production stage. Design and layout is applied on the product and holds the high standard throughout the whole project.